SERVICES

“Only a life lived for others is a life worthwhile.”

– Albert Einstein

At The Apartment we offer integrated services to develop a complete and competitive brand strategy. Since we are a lifestyle agency, The Apartment always avoids the comfort zone. For us each client is a challenge!

We develop strategic plans tailored to each brand, company and organization, and as we work in several industries and business sectors, we reinvent traditional communication models conveying strategies from other professional fields.

One of the biggest challenges for brands and companies in our constantly changing society is the ability to understand consumers´ needs and preferences, and how to make them be attractive and long lasting in their memories.

In The Apartment we combine traditional marketing techniques and tools with the most innovative ones making our clients’ products and services stand out from the rest.

  • COMMUNICATION
    “Wooing the press is an exercise roughly akin to picnicking with a tiger. You might enjoy the meal, but the tiger always eats last”
    - Maureen Dowd
  • Marketing
    “Make your customer the hero of your story”
    - Ann Handley
  • Branding
    “You too are a brand. Whether you know it or not. Whether you like it or not. ”
    - Marc Ecko
  • Advertising
    "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
    - William Bernbach
  • PRODUCTION
    “A lot of times, people don’t know what they want until you show it to them.”
    - Steve Jobs
  • CREATIVITY
    “Creativity is intelligence having fun.”
    - Albert Einstein
  • SOCIAL MEDIA
    “Our Social Media manager is the client.”
    - McDonald’s
  • PUBLIC RELATIONS
    “70% of success in life lies in being noticed.”
    - Woody Allen

Communication

As we are a lifestyle agency, we always avoid the comfort zone. For us every client is a new challenge!

We develop strategic plans tailored to each brand, company and organization, and as we work in several industries and business sectors, we reinvent traditional communication models conveying strategies from other professional fields.

  • Communication consulting
  • Online/offline press office
  • Relationship with media
  • Crisis communication
  • Lifestyle communication
  • Corporate communication
  • Communication 2.0
  • Internal communication

Marketing

One of the biggest challenges for brands and companies in our constantly changing society is the ability to understand consumers´ needs and preferences, and how to make them be attractive and long lasting in their memories.

In The Apartment we combine traditional marketing techniques and tools with the most innovative ones making our clients’ products and services stand out from the rest.

  • Point of sale
  • Client study
  • Trend analysis
  • Shopping experience
  • Graphic material design and production
  • Mystery shopping
  • Loyalty programs
  • Merchandising
  • Direct marketing
    • Inboud Marketing
    • Guerrilla marketing
    • Emotional marketing
  • Market research
  • Franchise development
  • Brand strategy

Branding

Branding is the process through which we build a brand, developing and maintaining the set of attributes and values, objective and subjective, inherent to the brand making it differentiable and recognizable. In our constantly changing society branding is in always in evolution and must be therefore continuously assessed.

  • Brand identity
  • Brand positioning
  • Brand repositioning
  • Top of mind
  • Brand awareness
  • Naming
  • Brand contents
  • Brand experience
  • Products and emotional values
  • Brand restyling

Advertising

At The Apartment we can create, produce, and develop a media plan and follow up of an advertising campaign, both online and offline, unifying in a single agency the whole advertising project. Or else, for biggest companies we specialize in developing segmentation and positioning strategies adapting advertising content to the Spanish market.

  • Campaign concept ideation
  • Campaign online/offline
  • Planning and buying media online/offline
  • Graphic and audiovisual production
  • Professional and creatives hiring
  • Online/offline campaigns follow up
  • Models/celebrities hiring
  • Integral advertising campaign production
  • Advertising in social media

Production

The Apartment mainly focuses in event management (either corporate events, addressed to the press, bloggers or final consumer) and in marketing materials (as catalogues, lookbooks, brochures, menus, both digital and printed). We create, design, and integrally produce the essential elements that your brand or company could need to maintain its image and commercial development.

Creativity

At The Apartment we understand creativity not only as a tool to create branding but us a key to differentiation and access in a more efficient way to both media and the final consumer.

Our creative and communication department works to communicate better making our clients’ products sell more and make them more attractive.

  • Integral graphic design
  • Corporate videos and event management
  • Photography
  • Graphic production
  • Online/offline design
  • Corporate image design
  • Web design

Social Media

At The Apartment we use social media to create a brand community, not only to feel identified, but to truly create a mirror in which to see a self-reflection, get inspired and informed every day.

  • Social media management
  • Community manager service
  • Create strategies for social media
  • Social networks creativities and design
  • Branded content development
  • Reports
  • Brand, account and hashtag monitoring
  • Contests and promotions
  • Content management

Public Relations

Public relationships have an important weight for brand and companies generating solid and narrow relationship with the press and consumers. This can be accomplished generating personalized encounters, major events or actions with celebrities and influencers, always fitting with the brand needs and necessities.

  • Social media events management
  • Corporate events management
  • Communication events management
  • VIPs engagement
  • Influencers engagement
  • Celebrities engagement
  • Bloggers engagement