El emblemático Hotel Intercontinental de Madrid eligió a The Apartment para desarrollar un completo plan de reposicionamiento para refrescar su percepción y posición en el sector y en la sociedad.
Esta estrategia incluyó una producción fotográfica completa del hotel, el diseño de una nueva página web, colaboraciones con los diseñadores de moda THE 2ND SKIN CO. y además, la creación de videos con prescriptoras como Brianda Fitz-James Stuart y Vicky Martín Berrocal para su promoción en redes sociales.
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