La nueva franquicia helloBagel abrió sus puertas en Valencia para traer la fiebre por el bagel a la capital valenciana. Se trata de una nueva franquicia de casual food que eligió esta localidad para abrir su primer establecimiento, sin perder de vista su expansión a otras ciudades españolas.
Desde The Apartment implementamos un plan de comunicación para fomentar
su visibilidad en medios locales de Valencia. Además, preparamos
encuentros con prensa y
bloggers valencianos en el local con el fin de que probaran el producto,
para poder comunicar mejor su experiencia y crear con la prensa local
una buena relación que perdure en el tiempo.
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