Para su rápido posicionamiento en el mercado con una acción, se planteó incluir a la marca en el calendario de desfiles de Men Madrid Fashion Show. Para ello, se contrató un equipo creativo capitaneado por Natalia Ferviú, quién adaptó la colección FW 2015 – 2016 de la marca a los años 50, época dorada de McGregor, cuando fue adoptada como referente de los miembros de la conocida como Ivy League.
Al desfile asistieron, entre otros, el top model español Javier de Miguel y la actriz Miriam Giovanelli.
La marca, vinculada al mundo del motor, tuvo como coche oficial del evento a Maserati, con una flota de 5 coches que fueron rotulados para trasladar a los VIPs. Como un desfile es algo rápido y social, la acción concluyó con un encuentro con prensa con los directores creativos de la marca en su showroom en el barrio de Salamanca de Madrid
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