For the first time in Spain, McGregor, a mythical American brand, creator of the preppy style, presented one of its collections with a fashion show.
For its rapid positioning in the market with an action, it was proposed to include the brand in the Men Madrid Fashion Show calendar. To do so, a creative team was hired, led by Natalia Ferviú, who adapted the brand's FW 2015 - 2016 collection to the 1950s, McGregor's golden age, when it was adopted as a reference for members of the Ivy League.
The fashion show was attended, among others, by Spanish top model Javier de Miguel and actress Miriam Giovanelli.
The brand, linked to the motor world, had Maserati as the official car of the event, with a fleet of 5 cars that were labeled to transport the VIPs. As a fashion show is something fast and social, the action concluded with a press meeting with the creative directors of the brand in its showroom in the Salamanca district of Madrid.